The Resumé of a Werm
The Portfolio of a Werm
In-Store Marketing
Best Buy Club Beats
Club Beats is the collaboration between Best Buy, Dr. Dre and Monster®. The goal was to create a destination within Best Buy stores where the DJ in each of us can come to play, experiment with the equipment, talk the talk, and become inspired by the sound. As the Best Buy Lead Creative, it was my job to direct the creative look and feel of the space, work closely with our designers at wd partners and deliver aproduct to stores in time and on-budget.
Based on the Beats by Dre headphone look and feel, Club Beats at BestBuy started with the logo:
From here, we developed the overall look and feel of the space. Edgy. A little dark. Tough, but sleek and sexy. Here are some signage examples:
Of course, we wanted to create more than just a cool look and feel. This had to be a place where people could come to actually use Best Buy's new DJ line of products. Here is a rendering of how the space would look in the Mall of America location:
And then it was time for the customers to experience Club Beats. LMFAO came in to do a show at the Richfield location. See the results below:
Ultimately, the success of the area will be judged on the sales of the new line of Beats by Dre headphones and the DJ equipment featured in the Club Beats area. After just a month in stores, the products were meeting or exceeding projections.
Lead Creative/Writer: Jake Wermerskirchen
Design: wd partners www.wdpartners.com
Video and Animation Samples
Ascension Catholic School Fund Raiser
This video is a pro bono project for Ascension Catholic School in North Minneapolis. The school has always struggled with funding. One of my acquaintances is a board member for the school (Friends of Ascension). We thought a fund raiser was needed to help the students supplement tuition, cover school expenses, etc. This video was the centerpiece of the fund-raising event. We raised over $50,000 on that debut night alone. It was a good day for the students at Ascension.
Writer/Creative Director/Co-Editor: Jake Wermerskirchen
Producer/Director/Co-Editor: Christine Hanson
Best Buy Community Relations--Teach Video
This video piece played in Best Buy stores nationally to encourage students to apply for the annual scholarship program offered locally. The stores saw a significant increase in applications due to the added presence of this video complementing the print advertising that I also played a key role in producing.
Writer/Creative Direction: Jake Wermerskirchen
Producer: Best Buy Yellow Tag Productions
Best Buy Holiday 2005 Animated Bumpers
I was instrumental in bringing the Best Buy holiday brand campaigns into Best Buy stores through multi-media formats. This is one example of a bumper that played between ads on the in-store HDTV Wall, or looped on laptop screens.
Writer/Creative Direction: Jake Wermerskirchen
Animation/Production: Splice Here, Minneapolis
Magnolia Home Theater Launch
When Best Buy purchased Magnolia Home Theater, I was selected to join the team in re-branding and launching the new entity into stores nationally. Below is a Flash piece that played on the HD TV Wall in stores to provide brand identity to customers.
Writer/Creative Direction: Jake Wermerskirchen
Production: Splice Here, Minneapolis
ADP Break Through Flash
After a number of sales calls struggling to break into this key client, I helped change our direction and approach to better highlight the fact that our company understands that ADP is more than just a payroll service. They are a full-service business solution. They appreciated the change and rewarded us with a presentation that turned into new business.
Follow this link to view:
http://www.biworldwide.com/digitalbi/post/relaunch.html?swf=ADP.swf
Writer/Creative Director: Jake Wermerskirchen
Animation/Production: ViLah Creative, Minneapolis
Print Samples
Best Buy Brand Advertising
Below are samples of brand advertising campaigns that I played a key role in developing. Along with a team of designers, art directors and other copywriters, I concepted these campaigns and brought them to life. I helped to develop the campaigns through national advertising vehicles and in the Best Buy store environment.
It's always a good idea to take a step away from the brands you're directly working on, and do some spec work. Below are two campaigns I developed for LEGO and Redwing Shoes. Neither of these campaigns ran, but I continue to work on spec pieces in order to remain "fresh."
